Senior Home Assistance, East Tennessee’s largest independent in-home care provider, debuted a fresh new look this week. The rebranding is the work of Rick Laney Marketing, LLC.

When Richard Willis purchased Senior Home Assistance last year, he announced that he would strengthen and maintain the core things the company does well while focusing on expanding the company into new services and new markets. Willis drives that strategy every day at the company, but this week the public got to see outward signs of Senior Home Assistance’s new direction.

“We launched a new website, rolled out a new logo, replaced our outdoor signage, produced new television, radio and print ads, released all new corporate printed materials – including brochures, letterhead and business cards – and have an all-new corporate brand for Senior Home Assistance,” Willis said. “The new brand clearly reflects that we are an aggressive new company that hasn’t forgotten its history and roots.”

Last year Willis retained Rick Laney Marketing, a national marketing, advertising and public relations firm based in Knoxville, to oversee the rebranding and all of its various components.

The new website, which launched in late February, brings the new Senior Home Assistance brand to life – and clearly delivers the company’s dynamic new message.

“Every in-home care company out there looks the exact same,” Willis said. “It doesn’t matter if you look in East Tennessee or Chicago or Los Angeles – all of them look the same and all of them say the same thing. It’s a soft, quiet, passive approach. That’s not who we are – we take care of people’s loved ones, and there’s nothing passive about that.”

Senior Home Assistance provides short-term, intermediate and long-term in-home care for people throughout East Tennessee. The company has 160 employees who provide in-home care to senior citizens, those with physical disabilities and people recovering from injuries or surgery. For nearly two decades, the company has provided the freedom and independence of living at home to individuals who would otherwise need to be in a care facility or institution.

The services of Senior Home Assistance are qualified under many long-term care insurance policies. The company works directly with insurance providers to make sure customers get the full benefit of their policy. Senior Home Assistance does not charge extra for weekends or holidays, requires no deposit or upfront fees, has no early cancellation policy and no service contract for customers to sign. The company is fully licensed and insured and many of its caregivers are Certified Nursing Assistants.

For more information about Senior Home Assistance and how they can provide compassionate care at home for your loved one, visit www.SeniorHomeAssistance.com or call (865) 769-4170.

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